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Burberry's New Challenges - Strategic Analysis

Problem Statement / Requirements:

Activity Systems (The How)  Offer an overview of Burberry’s key activities (marketing, product development, channels (retail, digital), supply chain Who are key stakeholders and partners for Burberry? (i.e. do they carry outside brands, private label, licensing arrangements, partnerships?) What is Burberry’s retail strategy? What is Burberry’s digital strategy? Are there risk or problems you’ve observed in Burberry’s activity systems?
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