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Case Study II

Problem Statement / Requirements:

1) Who are MC's current target consumers? 2) When the best customers of MC get older, how can (or should) MC manage this change? (Hint: How do fashion brands handle the fact that their best customers get older? Do some research about fashion brands you think similar to MC. Extra research is needed.) 3) If MC targets older consumers, what are the pros and cons of doing this? (Hint: Do some research about fashion market for the elderly. Extra research is needed. )  4) Finally, based on your analysis, state your recommendation explicitly.
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