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Define native advertising and tell me whether native advertising dilutes the media itself (i.e. the media brand) or the advertisements effectiveness.

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：Below you find a selection of topics to choose for your short-response paper. Each topic links to a podcast, article or video. After you have completed the content, you are to choose a position and answer the question associated with topic. Please select only one to submit. Each paper should be approximately 500 words and include two additional resources (please cite…don’t care the style).
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