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Developing Markets

Problem Statement / Requirements:

Consider an emerging hotel market in South Asia, such as Vietnam, or a similar developing market that you are familiar with. We expect hotel supply to grow as the economy stabilizes and grows. However, because of an historical lack of research by the large international consulting firms and the concentration of ownership in the hands of a few companies, the market is considered very opaque. Data in developing markets can be difficult to obtain, which makes it difficult to calculate defensible inputs for the three hotel valuation software programs.
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