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DME best practices, customer loyalty marketing, and recommendations

Problem Statement / Requirements:

Create a plan of 3-4 pages, not including title page and reference page that includes the following: Describe and critically analyze at least 5 contemporary best practices to improve customer loyalty in a health care organization.  Be sure to discuss the (multiple) benefits that loyal, repeat customers offer to health care organizations.  Develop and defend at least 4 recommendations for the medical supply company based on your research on how to improve customer loyalty. Include a brief overview of how each recommendation would be implemented at the company.
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