Entrepreneurship and Innovation

Imagine you are involved in a new start-up company. You are tasked to organize the key elements of a business plan. This first part of the plan would be to provide an overview of the business, including the mission statement and vision of the company’s products and services. Next, explain the value proposition of your company’s products and services and describe how they will satisfy the primary needs or wants of your target audience. You also need to provide a high-level overview of the business model you have selected to exploit these market opportunities. Finally, you will need to develop a feasibility analysis that supports your decision to move forward with the project. Make sure to support your strategy with research from the course textbook and other outside resources.