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Front Line Focussed Organizations

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Your task here is to read the article on Front Line Focused organizations and answer the following question: Why do you think it is important for companies today to be focused on the front line customers in their business? Consider our current global economy, social media,  and companies today becoming more focused on customer service as a way to improve their bottom line.
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200 WORD RESPONSE to this post

believe most organizations can integrate a greater purpose in the workplace. It starts with why the organization exists, even if that is to turn a profit. Integrating a "noble purpose" is subjective, so the organization simply has to state what they are about. The key is, it must be true. You can't be McDonald's and say, "We provide healthy nourishment globally." Rather, it's "to be our customers' favorite place and way to eat and drink". It's fun, cheap, tasty(ish), easy, and available. That's their noble purpose, but I don't think their employees are focused on that when they are feeling unm...