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Impulsive Buying decisions in Fashion

Problem Statement / Requirements:

Criteria and learning outcome-  1. Critical understanding of the need for strategic thinking and structured strategic decision making in the context of the fashion industry (knowledge);  2. The ability to identify, select, evaluate and apply strategic concepts, models and frameworks in a fashion business context (enquiry, process);  3. Evaluation of fashion business strategies and the ability to make appropriate strategic recommendations (enquiry);  4. The detailed and specialist knowledge of strategic issues relevant to the fashion industry as presented across a range of literature and visual media (enquiry, communication). 03:52
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