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Magnolia Brand

Problem Statement / Requirements:

Read “Case 6: Fixer Upper: Expanding the Magnolia Brand” in your Connect textbook. Evaluate Magnolia Brands’ sustainable competitive advantage by analyzing the case study and answering the following questions in 350 to 525 words: o How will the components of the external environment impact Magnolia Brands’ ability to realize their vision? o Who are Magnolia Brands’ major competitors? o What other factors are affecting the growth of Magnolia Brands? o What internal factors must be considered for Magnolia Brands to achieve its vision and mission? o What are some of Magnolia Brands’ strengths and weaknesses?
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