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Man3786 -2

Problem Statement / Requirements:

Your job in this assignment is to convey a sustainability concept to the business world effectively as a marketing firm. Then you will take a sustainable business concept and communicate it in a way that touches environmental and social stakeholders. Remember that each party has a different way of viewing the world and your marketing piece needs to convince them at their level. Your piece can be in any format: Flyer Trifold Video Radio Ad News article Types of business sustainability measures:  (If you would like to work with another sustainability measure, please contact your instructor for approval.) New manufacturing recycling program Reduction of water use Using solar to conserve energy Converting gasoline-powered vehicles to liquid natural gas Vendor inspections and verifications to ensure product quality and approved labor force Types of environmental causes:  Saving the whales Saving old growth forests Eliminating poverty Improving the status of women in the world Global warming
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