marketing case study

SAMPLE MARKETING REPORT SKETCH PLAN    Title Page – 1 page: name, student number, date, instructor name, section number   Executive Summary – 1 page: Summary of your entire report (may be single spaced)   Report – 8 pages: double spaced, 12-point font, Time New Roman, 1-inch margins    Intro – Identify marketing challenge. Introduce purpose and contents of report.   Analysis – strengths & weaknesses, threats & opportunities, implications for marketing challenge   Corporate Capabilities – Finance, Marketing, Operations, HR   Industry Analysis – PEST: implications for marketing challenge   Competitive Analysis: implications for marketing challenge   Consumer Analysis: implications for marketing challenge   Recommendations (4 Ps can be combined – first place you will begin making recommendations)   Target Market Selection: Who? Why? Objectively defend recommendation; link to challenge   Product: Changes? Why? Why Not? Objectively defend recommendations; link to challenge   Placement: Distribution channels. Which one(s)? Why? Why not? Objectively defend your recommendation qualitatively and quantitatively; link to marketing challenge   Price: How much will each of the players pay? Implications? Objectively defend your recommendation qualitatively and quantitatively; link to marketing challenge   Promotion: How much money will be spent? On what? Why? Why not? Objectively defend your recommendation qualitatively and quantitatively; link to marketing challenge   Conclusion - Reconnect to the marketing challenge   Exhibits – 3 pages, Optional (may have more than one exhibit per page). Must be professional    Summary tables that present financial data and results Distribution trade chains Statement of Earnings and other financial statements Pictures, logos, floor plans, diagrams  Sample advertisements Bar graphs, pie charts, etc.  Script / dialog for TV spots, commercials, jingles or radio ads Competitive positioning map  ©