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An example of transformational leadership, in 1994 Amazon CEO Jeff Bezos was a little-known online company that sold books at discount, hoping to break even. Under Jeff Bezos’s leadership, Amazon has grown up into a titanic corporation that dominates various industries, including books, retails. Food and electronics, which previously had been off limits to an online company. Bezos gambled that he could sell books better than publishers and bookstore owners could by offering discounts, encouraging reader reviews, and celebrated mass readership of best sellers.
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