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Organizational Analysis

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As it turned out, the company was heavily criticised on social media at the launch of the campaign. Members of the public flooded the company's social media page with complaints about the company disrespect towards the charity and accused the company of being hypocritical in their intentions.  The accusations were about the use of a charity to increase their market share. The company was accused company did not have any plan to respond and this  vitriolic attack came as a surprise. The company shut down its social media page and withdrew from the campaign.
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