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Distribution for Year One Distribution is broken down into two components: The first year which is the crux of this independent plan and from year two on where you foresee how to gain a greater audience. Distribution Year One focuses on the manners in which you will distribute to and communicate with your potential consumers. While online aggregation allows the best ability to reach consumers, Brick and Mortar establishments within the target market city can raise the visibility and prospects for an independent project. And whether the consumer is considering purchase or already purchased the project, the website can provide more incentive for purchase as well as assistance once acquired. And for those who've purchased, the Customer Relationship Management System you set up not only will keep consumers happy with this project, but also incentivize future purchases related to the current project. Present how the invested funds from this proposed plan will be utilized to distribute the project independently. Keep in mind throughout this project that every proposed action needs to be reflected within your Budget for the project. The first year’s plan will depend greatly on your Target Market for deciding where and how to focus within your target city: Theatrical (only include if project is a film) - Which indie theaters within your Target Market City would be best for your film (Large Exhibitors such as AMC and Regal generally won’t work with independent artists)? Brick and Mortar - Which independent businesses within your Target Market City would work for and with (“Big box” businesses such as Target/Wal Mart/Best Buy/Starbucks generally won’t work with independents) your game, app or film? Aggregator - It is important to include the 21st century planning. Therefore, include the aggregator selected from your aggregator assignment) which you will use to get your project online. Project Website – Search for an available website domain address, walk us through the projected site. What would you see on the Home Page? Which pages could you go to? And what would you see on them? Customer Relationship Management System – Now that you’ve introduced us to the project’s consumer website above, it’s time to explain how it will benefit your customers. Make sure the website is not your only method you contact with your customers. While it can be a thoroughfare, you have to make sure it connects beyond its pages such as Social Media. How will you use it to collect potential customer data to communicate and form a relationship? How will you handle customer complaints and suggestions?
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