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Social Media and Marketing

Problem Statement / Requirements:

1. Why is having a social media campaign strategy important? 2. What are some tools businesses can use to measure social media?  How effective are these tools? 3. What are some problems with measuring social media (e.g., what does a “like” on Facebook really mean?) Which social media tools do you think are the most useful for most businesses?  Why? 4. What do you think is the future of mobile technology?  How do you think mobile technology will change people’s daily lives?  How will it change marketing?
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