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Starting an External Environmental Analysis

Problem Statement / Requirements:

Analysis is the operative word.  In analyzing the external environment, you are expected to thoroughly research and take that research and break it into small parts to gain a better understanding of what is happening in the external environment of the business.  In researching an industry, it is important to understand that every company within an industry is different so gathering information on one company does not mean that the collected information is relevant to other companies within that industry.  When researching, parsing the material is critical to an accurate analysis.  Avoid presenting just any information as that may lead to using irrelevant information.
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