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Strategic Marketing Discussion on Starbucks

Problem Statement / Requirements:

Mission and Vision play a major role in the strategic planning process. Basic questions about our business need to be confirmed. The mission statement provides information about the special purpose of the firm, its opportunities, and direction. A vision looks beyond the mission to envision a future; it provides added challenge and creative tension for the firm. Search for information about Starbucks. (http://www.cbsnews.com/videos/2006-howard-schultz-the-star-of-starbucks/) or (https://ccis.ucourses.com/content/enforced/893082-MKTG_478_DEA_5-19SPRG1/tabbed-module-master/cocacolatranscript.html?ou=893082) and then answer the following questions.
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