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strategic marketing WINDOWS

Problem Statement / Requirements:

Students will develop a Marketing Plan for the same brand that they analyzed in the Mid-term. The Plan is to be focused on a fictional product launch, and the document should follow the following sections: Executive Summary Mission and Vision Situation Analysis Target (Develop 2 Buyer Personas) Objectives (Develop 2 Objectives and their respective KPI) Strategic Approach Tactics and Channels Implementation Evaluation and Control Students are to work with the brand that was already assigned to them for the Mid-term Assessment. Students are free to use all the Marketing models learnt in class as they see fitting the most for each one of the Plan’s sections.
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