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Week 2 Assignment

Problem Statement / Requirements:

Read  the Marketing Management and Hewlett-Packard case study at the  beginning of Chapter 2 in the textbook. After reading the case study, in  1–2 pages answer the following questions. The answers you provide are  an essential part of a situation analysis that will help you formulate a  marketing plan, which you will begin to work on in your assignment next  week.
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